Privacy Policy
At Wal-Rich.com, we are strongly committed to protecting the privacy of our customers and our customers’ businesses. We understand that you may have concerns about privacy while shopping on the Internet and would like to ensure that you understand the security, protection, and privacy of information we guarantee.
Personal Information
When you make a purchase with Wal-Rich, you are asked to provide the information necessary to fulfill and track your order including your name, address, phone number, and email address. For purposes of billing, you need to provide your credit card number, type, expiration date, and security code to avoid fraudulent use. To ship your order, we also need the name, address and phone number of the intended recipient(s). You can shop with confidence that billing and personal information is only transmitted through secure servers and will never be shared with any other party.
Customer Accounts
You may create an account online with Wal-rich.com, by providing your email address and creating a unique access password, which will allow some of your information to be safely stored for future use on the Wal-Rich site. Wal-Rich offers different account tiers, based on a customer’s business, industry and account level with Wal-Rich. Wal-Rich reserves the right to adjust any customer’s account tier at any time. If your account is determined by Wal-Rich to meet certain standards and requirements, it may be changed from a Customer Account to a Wal-Rich Customer Account. These changes in your account will grant you access to Wal-Rich’s Promos and other perks. You are not required to create an account to visit wal-rich.com or order from Wal-Rich Corporation. Wal-Rich Corporation reserves the right to fulfill or deny orders based on other company requirements for customers.
How will my information be used?
Wal-Rich will never sell, or distribute your account information to any third parties at any time for the purposes of marketing, sales, and/or distribution of information. However, your information will be used by Wal-Rich in the following ways :
- To send Wal-Rich related marketing material directly to customers, suppliers, wholesalers, etc.
- To Verify, Update, and/or Modify an account’s level
- To Verify, Update, and/or Modify an account’s points of communication to help ensure better customer service on orders, tracking, etc.
- Confirm and track your orders
- Respond to your customer service inquiries
- Email newsletters, promos and special events that Wal-Rich periodically distributes (both electronically and through the postal service)
The Wal-Rich website also uses a cookie tracking system, which will collect certain interaction with the Wal-Rich.com site. These may include, but are limited to, account login credentials, form information, user interactions throughout the site, mouse clicks, and pages viewed.
How do you protect my personal and account information?
Wal-Rich employees security measures on wal-rich.com to protect both account information, privacy, and the site as a whole. Our security measures regularly check the entire Wal-Rich site for security breaches, vulnerabilities and threats to ensure that no private and/or sensitive information is breached by malicious users.
Third Party Cookies & Advertising
Third party services, such as Google, may utilize cookies on the Wal-Rich website to help track user analytics over time, as well as user search results. These cookies are to help these third party services collect data that is then used by Wal-Rich to enhance and enrich the user experience in the future.
California Consumer Privacy Act
The following information applies to California residents and their rights under the California Consumer Privacy Act of 2018 (“CCPA”). The information below describes our data collection over the last 12 months.
Categories of Personal Information (PI) that we collect about our guests
- Identifiers (such as your name, mailing address, email address, and phone number)
- Identifiers (Online) (such as cookies and ad identifiers)
- Other financial information (such as your credit/debit card number)
- Commercial information (such as the items you purchased)
- Internet or other electronic network activity (such as the items you browse)
- Geolocation data (such as your zip code)
- Audio, electronic, visual, or similar information (such as recording of customer service calls)
- Profile inferences drawn from any of the above (such as your preferences)
Categories of sources that we collect PI from
- Wal-Rich.com
- Customer Service
- Third-Party Websites
- Social Media
Business purposes for which we have collected or sold PI about our guests
- Performing services, including maintaining or servicing accounts (your SupplyHouse.com account), providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services
- Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
- Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction
- Detecting security incidents, protecting against and responding to malicious, deceptive, fraudulent, or illegal activity
- Debugging to identify and repair errors that impair existing intended functionality
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality or safety of a service that is owned or controlled by us, and to improve, upgrade, or enhance the service
- Customizing your experience on our digital property
Categories of PI that we have sold about our guests
- Identifiers (Online) (such as cookies and ad identifiers)
- Internet or other electronic network activity (such as your browse history)
Please note: CCPA considers any disclosing of your information for business purposes “selling.” We never actually sell your information for money or allow any outside parties to distribute or utilize your information for their own use. We do, however, share some of your information with trusted partners to improve our website and marketing efforts.
Categories of PI that we have disclosed for a business purpose
- Identifiers (such as your name and email address)
- Identifiers (Online) (such as cookies and ad identifiers)
- Commercial information (such as the items you purchased)
- Internet or other electronic network activity (such as your search history)
- Profile inferences drawn from any of the above (such as your preferences)
Categories of third parties that we have shared your PI with
- Our business partners
- Social Media networks
- Third-party marketing partners
Non-Discrimination
Wal-Rich.com will never discriminate against you for exercising these rights (such as by charging you a different price or denying you a service for requesting to get, delete, or opt-out of the sale of your information).
Our guests who are residents of California have these rights according to CCPA:
Request to get your information
You have the right to submit 2 requests every 12 months for the following information:
- Categories and specific pieces of PI we collected about you
- Categories of sources from which collected your PI
- Business or commercial purpose for which we collected or sold your PI
- Categories of PI we sold or disclosed about you for a business purpose and the categories of third parties to whom we sold or disclosed it
Request to delete your information
You have the right to request that we delete certain PI that we have collected about you.
Request that we do not sell your information
You have the right to opt-out of the sale of your PI.
How to Submit a Request:
- Get your information: Submit a request by contacting us at 1-800-221-1157.
- Delete your information: Submit a request by contacting us at 1-800-221-1157.
- Opt-out of the sale of your information: Submit a request by contacting us at 1-800-221-1157.